The Museum of Contemporary Art Zagreb


ZŠEM and MSU connect management students and Croatian art scene

ZŠEM, Franck Espresso Superiore hall, Monday, December 1st at 6.30 pm

Management of the Arts has become an increasingly relevant topic in the global art world: state subsidies for culture are being reduced and institutions depend more and more on external funding. This requires a great deal of private fundraising and corporate sponsorship. Art managers are confronted with this changing market environment and they are looking for solutions.

The Zagreb School of Economics and Management (ZSEM) tackles these challenges and sets out to foster cultural management in Croatia. ZSEM is particularly proud to bring Dr. Magnus Resch on board as driver for change. Magnus Resch is a leading art market researcher and lecturer in art management at the University of St. Gallen, Switzerland and Leuphana University, Germany. His book "Management of Art Galleries" is an Amazon #1 Bestseller. Magnus is also an active entrepreneur in the art market. His activities were covered by Forbes, Bloomberg, The Financial Times and others.

In a panel discussion Magnus Resch analyses with leading art experts the importance of management in the Croatian art scene. The panel will be held at ZSEM on Monday, 1st December, 18.30h, Franck Espresso Superiore Room. Participants are the following:

Snježana Pintarić, Director, Museum of Contemporary Art
Tomislav Kličko, Founder of Filip Trade and Lauba Museum
Ivana Nikolić, President at Croatian competitiveness cluster of creative and cultural industries
Gaella Gottwald, independent art advisor
Dr. Magnus Resch, Professor at ZSEM

The event is public. It will be held in English. Entrance is free of charge.

Magnus Resch also offers a new course at ZSEM to educate future art managers and increase the dialog between management and art. In "Management of Art Institutions" students develop a marketing and sponsoring concept for the Museum of Contemporary Art, Zagreb. The course is very popular with students, and with 25 students the course has reached its maximum capacity. It will also be offered in upcoming semesters.

Dr. Magnus Resch, Professor at ZSEM: "We need to connect management expertise with the art world. My students actively get involved in the art scene. The museum benefits because it gets hands-on ideas. It's a win-win situation."
Snježana Pintarić, Director, Museum of Contemporary Art, Zagreb: "It's refreshing to see how the ZSEM management students approach two relevant issues: Marketing and Sponsoring. The museum benefits from this and it highlights the dialog between art and management."

About ZSEM:

For more than ten years, the Zagreb School of Economics and Management has been educating Croatia’s future business leaders, economic experts, and innovative entrepreneurs. With more than a thousand graduates, around 100 lecturers, and 1,200 students, ZSEM is the largest private institution for higher education in Croatia. Our professors are acknowledged and respected Croatian business and economics experts. Many of them have completed their education abroad, either in the United States, or in Western Europe. With more than 150 international students, the
Zagreb School of Economics and Management is also Croatia’s most international business school. ZSEM currently has more than 100 partner institutions globally and a large percentage of ZSEM students spend at least one semester on international exchange.

For press inquiries please contact: Jagoda Poropat Darrer, Spokesperson, e-mail:, Phone: + 385 1 2354 290, Fax: +385 1 2354 155

Warning: You are currently viewing the simplified version of this site. Please download and install Flash Player to view the full version.